Customer Development Day

It's amazing how much we can learn from each other!


In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. (From Wikipedia)

A version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. (Eric Ries)

“It is necessary to deeply understand the essence of a product in order to strip away the non-essential parts.” (Jonathan Ive, Apple’s chief designer)

“Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.” (The Lean Startup, Eric Ries)


MVP and Pareto Principle



User Delight Vs Number of Features

Catherine Courage – VP, Product Design – CITRIX


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