Customer Development Day

It's amazing how much we can learn from each other!

Customer Dev Steps

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METRICS WORKSHEET

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Based on Steve Blank’s Four Steps for customer development:

Ideation

 

Validation

 

Development

 

Scaling

 
 
 
BUILD:

   Lean UX
(Persona & Uses)
   Lean Canvas
   Team
   Goals
   Landing page
   Feedback Chanel
   Blog
 
  BUILD: 

    Production Environment
    New features prototype
    Problem-Solution Fit
 
    BUILD:

     Safety
     Performance
     Quality
     Beta version
 
  BUILD:

        Revenue
        Profit
        Feature release
MEASURE:

# people w/ problem
# people w/ solution
# visits
# sign-ups
# logins
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  MEASURE:

# people clicked feature
# people used feature once
# people use feature often
# clicks on the new features
# clicks on the old features
    MEASURE:

      # satisfied users
      # paying users
      # lives improved
    MEASURE:

        ROI per user
       # profit users
LEARN:

Surveys
Interviews
Market Research
Non-Coded MVPs
Feedback Analysis
  LEARN:

     A/B Tests
     Coded MVPs
     Usability Tests
  LEARN:

    Kanban
  LEARN:

     Virality models
 ……….

50% users
clicked to use
the feature

…………
35% early-adopters
are using the feature
often
………

40% customers
will be very disappointed
without the feature

………

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